Google Update April 2008

Most of us have been aware of the fact Google Update has taken place at the fag end of April 2008. Have you noticed the contribution of each parameters in the update and assigning the page rank.

Our observation is Google has brought about a sea change in it’s algorithm. They have emphasized highly on the domain names and the tenure of it’s existence. As an example, if the age of a domain is 4 years, it has got a significant priority, even if the hosting has taken place off late.

The Age of the domain really matters instead of the age of the hosting.

We have also noticed that genuine and materialistic content has got significant weight. We have noticed that even one post in a blog has created a sharp difference in acquiring Page Rank value, which precisely reestablishes the ever cherished fact, content has got a special soft corner in the mind of Google.

Hosting - Dedicated or Shared?

When we talk of hosting, we surely look for some providers, who will maintain the web server on our behalf and will ensure the 99.99% uptime.

Let us understand the two types of hosting in a nut shell. Dedicated Hosting hosts your website only and a seperate IP is maintained for that, whereas a shared hosting hosts multiple websites in the same IP by creating logical partitions.

Another way of looking at it is if you find several domains point to the same IP, then it is a share hostings. The logical partitions ensure the safety and security of your files and even the databases will have exclusive rights to the hosting buyers, if managed properly. Normally individuals and organizations look for shared hosting until their website becomes mission critical or demands high level of security.

The basic reason of opting for shared hosting is obviously pricing factor. A normal shared hosting may cost you $20 per annum, whereas a dedicated hosting will cost you at least $90 per month.

What should you opt for between shared and dedicated? It entirely depends upon your exclusive requirement, which can hardly be generic.

Microsoft and Yahoo

Microsoft has decided to take over Yahoo and both the boards have fundamentally approved the merging. During the course, objections have come up from yahoo emplyees due to the obvious insecurity complex. Moreover the question of intelligence property right has come up as Yahoo has been one of the first few search engines on the web.

The information is that Microsoft has decided to forge ahead to get rid of all initial teething problems.

We feel Microsoft will surely take over Yahoo, but we need to wait and see the repercussion.

Domain and Hosting

Once you have built your web pages, you need to upload them to the specific server, so that people can view your vision/ objectives in an elaborate manner.

Once you book the domain name, the agent or the service provider gives you a user-friendly, wizard based Control Panel for managing your domain.

As Control Panel gives one the real control over his domain it deserves a very high level of security and can be only accessed through the right combination of valid username and password.

You can not only transfer or park your domain from control panel but also manage various services like Changing of A-Records or MS Records, URL Forwarding etc.

If you book the domain name and the server space from the same service provider, then managing your entire hosting activities become a cake walk, but if two are from two different vendors, then all these jargons come into the picture, but don’t worry! The technology marvels have made it a much simpler task for you. Let us site an example, if you change the A-Record of your domain to another valid IP address, your domain will search for the pages in the changed IP Address instead of the default one.

Design of Web Pages

You have got hundreds of options for designing your Web Pages. It can be simple pages designed by you or you can even take help of various web designing templates available both free and paid over the Internet. You can use simple tools like FrontPage or Dream Weaver to build your website. The selection of the right tool depends upon your own objective and the presentation style you are looking for. You can also hire a professional group, but it all depends upon your taste and requirement.

Do you know that even MS-Word and MS-Excel can generate web pages?

Control Panel - Your Key

Control Panel allows you to create email-ids of your choice and the number of such email-ids depends upon the package or contract that you have purchased. But most importantly, it provides you the username and password for FTP (File Transfer Protocol).

FTP is a must to upload or download file to or from the server respectively. You have got many wizard based FTP tools readily available.

The list starts with WS Ftp, Cute Ftp, ACE Ftp, and Smart Ftp. The options are really infinite. You can also accomplish the same job just from the command prompt of your windows operating system. However, once you complete the entire process, then only people can browse your site, the way you are browsing this article right now.

Host Your Dream Web Site

The popularity and ease of availability of Internet has cast its spell directly onto website designing and related activities.

The humane desire of publishing personal charismas on the web has gained immense popularity.

By the rule of nature popularity comes hand in glove with frauds. Web design is therefore no way an exception. Being lured by the attraction of money people and organizations sometimes come up even with some unrealistic commitments just to take advantages of your ignorance. As the intellectual conspiracies become much more dangerous and adverse you fail to resist yourself from the attractive terminologies which are used by them.

So, we do feel that literacy can enlighten people around preventing them from this type of fraudulency.

Our continuous efforts to make you more knowledgeable have led to this series of articles, which we believe to be highly beneficial for all people at large.

Internet Marketing

Will Social Networking websites and Blogs be the prime media for Internet Marketing?

System Integration - the first step

This is true that software has been used by various companies for quiet sometime now and the concept of web has come much later. So, the biggest challenge is to find a synchronization between these two.

The paradigm shift may confuse some professionals or even may raise the insecurity complex in some people, but world is moving fast and every professional has to show respect to the change by being more and more flexible.

The companies have uploaded their websites even not by visualizing the complete view. So, the website basically remains as a status symbol until and unless their existing system is hooked up into these.

Internet Marketing

Though John O’ Toole has confessed from his invaluable experience, “I cant, however, sell them something they don’t want”, but the internet era has wavered the scope for new generation advertisers to utilize the hype of the media to complete the cycle of Desire, Want and Need. SEO and Search Engine Marketing is just a companion to fulfill your business goals.

The significant advantages of Internet as media for advertising are wider reach, zero time delay and flexibility in changing or updating some of the tangible yields.

Jef I. Richards says, “Advertising is the “wonder” in Wonder Bread”. This may be also noted that the cost-effectiveness of Internet Advertising goes beyond the doubts of even the Tax auditors as the cost of changes become significantly less than any other form of advertisement. As Internet does not give you only elegance but also lures most of the people to visit your site for versatile reasons giving you an opportunity of reaching beneath the sheath right to the core of the visitors arising their desires.

Websites have been designed over the decades and people have started realizing the value of websites, as a consequence Search Engine Marketing has evolved with just a one-point agenda, ‘visibility’, which in turn brings in more traffic, which widens the horizon of your advertising activities. As continuous visibility and reliability earns you the brand name that even rephrases the definition of Edwin Land, “Marketing is what you do when your product is no good”.



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